Thank you for choosing us as your marketing partner. This brief helps us understand your business, goals, and expectations so we can craft the right strategy for you. Please complete all sections as thoroughly as possible — the more detail you provide, the more precisely we can tailor our proposal.
Section 1 — Company Information
Briefly describe what your company does and your core value proposition:
Section 2 — Campaign Objectives
What are the primary goals of this campaign? Select all that apply:
Describe your key performance indicators (KPIs) and what success looks like for this campaign:
Section 3 — Target Audience
Primary target audience age range:
Geographic focus (city / region / country):
Describe your ideal customer — their interests, behaviours, pain points, and what motivates them to buy:
Who are your top 3 competitors? How do you differentiate from them?
Section 4 — Budget & Timeline
Estimated total budget for this campaign (HKD):
Desired campaign start date:
Desired campaign end date:
Are there any fixed deadlines or key dates we must work around (e.g. product launch, trade shows, seasonal events)?
Section 5 — Preferred Marketing Channels
Which channels are you interested in? Select all that apply:
Section 6 — Brand & Creative Direction
Describe your brand personality and tone of voice (e.g. professional, playful, premium, youthful):
Are there any brand guidelines, colours, or visual styles we must follow?
Are there any campaigns, ads, or brands (competitors or otherwise) that you admire and would use as reference or inspiration?
Upload any brand assets (logo files, brand guidelines, existing creative materials):
Section 7 — Additional Information
Have you worked with a marketing agency before?
Is there anything else you would like us to know before we prepare your proposal?
Thank you for completing this brief. Our team will review your submission and reach out within 2 business days to schedule a discovery call.