Web Design Brief & Requirements

Tell us about your website project so we can scope, design, and build something that actually works for your business.

Section 1 — Project Overview

Client / company name:

Desired launch date:

Section 2 — Business Goals

Tick every goal that applies — we will optimise the design for these outcomes:

Generate leads / contact form submissions

Sell products or services online

Build brand awareness and credibility

Publish content / blog regularly

Book appointments or consultations

Recruit / showcase careers

Section 3 — Target Audience

Describe the main audience: who they are, what they want, how they will find your site.

Section 4 — Required Pages & Sections

Portfolio / Case studies

Other pages we should plan for:

Section 5 — Preferred Style

Pick the words that best describe the vibe you want:

Corporate / trustworthy

Editorial / content-led

Section 6 — Reference Websites

Share 3-5 websites you love (and one or two you dislike). Tell us what you like or hate about each.

Section 7 — Technical Requirements

CMS so non-developers can edit content

E-commerce (cart / checkout / payments)

Multilingual support

Online booking / scheduling

Newsletter signup & email integration

Analytics & tracking

Section 8 — Budget & Sign-off

Approximate budget range:

Thanks for the brief — we will review and come back with a proposal soon.

Web Design Brief & Requirements

Tell us about your website project so we can scope, design, and build something that actually works for your business.

Section 1 — Project Overview

Client / company name:

Desired launch date:

Section 2 — Business Goals

Tick every goal that applies — we will optimise the design for these outcomes:

Generate leads / contact form submissions

Sell products or services online

Build brand awareness and credibility

Publish content / blog regularly

Book appointments or consultations

Recruit / showcase careers

Section 3 — Target Audience

Describe the main audience: who they are, what they want, how they will find your site.

Section 4 — Required Pages & Sections

Portfolio / Case studies

Other pages we should plan for:

Section 5 — Preferred Style

Pick the words that best describe the vibe you want:

Corporate / trustworthy

Editorial / content-led

Section 6 — Reference Websites

Share 3-5 websites you love (and one or two you dislike). Tell us what you like or hate about each.

Section 7 — Technical Requirements

CMS so non-developers can edit content

E-commerce (cart / checkout / payments)

Multilingual support

Online booking / scheduling

Newsletter signup & email integration

Analytics & tracking

Section 8 — Budget & Sign-off

Approximate budget range:

Thanks for the brief — we will review and come back with a proposal soon.

Web Design

Web Design Brief & Requirements

Section 1 — Project Overview

Section 2 — Business Goals

Section 3 — Target Audience

Section 4 — Required Pages & Sections

Section 5 — Preferred Style

Section 6 — Reference Websites

Section 7 — Technical Requirements

Section 8 — Budget & Sign-off

About this template

What's in this template

Frequently asked questions

Web Design Brief & Requirements

Section 1 — Project Overview

Section 2 — Business Goals

Section 3 — Target Audience

Section 4 — Required Pages & Sections

Section 5 — Preferred Style

Section 6 — Reference Websites

Section 7 — Technical Requirements

Section 8 — Budget & Sign-off

About this template

What's in this template

Frequently asked questions

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