Web Design

Web design brief, content collection, and project approval forms for web designers and studios

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Web Design Brief & Requirements

Tell us about your website project so we can scope, design, and build something that actually works for your business.

Section 1 — Project Overview

Client / company name:

Project name:

Primary contact:

Email:

Desired launch date:

Section 2 — Business Goals

Tick every goal that applies — we will optimise the design for these outcomes:

Generate leads / contact form submissions

Sell products or services online

Build brand awareness and credibility

Publish content / blog regularly

Book appointments or consultations

Recruit / showcase careers

Section 3 — Target Audience

Describe the main audience: who they are, what they want, how they will find your site.

Section 4 — Required Pages & Sections

Home

About

Products

Services

Blog / News

Portfolio / Case studies

Team

Contact

FAQ

Other pages we should plan for:

Section 5 — Preferred Style

Pick the words that best describe the vibe you want:

Minimal / clean

Modern / bold

Corporate / trustworthy

Playful / friendly

Luxurious / premium

Editorial / content-led

Section 6 — Reference Websites

Share 3-5 websites you love (and one or two you dislike). Tell us what you like or hate about each.

Section 7 — Technical Requirements

CMS so non-developers can edit content

E-commerce (cart / checkout / payments)

Multilingual support

Online booking / scheduling

Newsletter signup & email integration

Analytics & tracking

Section 8 — Budget & Sign-off

Approximate budget range:

Under $5,000

$5,000 – $15,000

$15,000 – $40,000

$40,000+

Brief signed by:

Date:

Thanks for the brief — we will review and come back with a proposal soon.

Templates in this pack

The Web Design pack includes 3 ready-to-use templates. Each one is a structured, fully editable form you can share with clients to collect information, documents, and signatures in one place.

Frequently asked questions

What's included in the Web Design templates?
The Web Design pack contains 3 templates: Web Design Brief & Requirements, Web Content & Asset Collection, Web Project Kickoff & Final Approval. Each is ready to use and fully editable.
Can I customize these templates?
Yes. Every Pocper template is fully editable — add or remove fields, change the wording, and adapt each form to your workflow before sharing it with clients.
How do I use the Web Design templates?
Import the pack into your Pocper workspace, open a template, tailor it to your needs, then share a link so clients can fill it out and upload documents in real time.