app.pocper.com

Web Design Services & Process Guide

This guide explains what our studio does, how a website project runs from first call to launch, what each package includes, how long things typically take, and how revisions and support work. It is a reference document — there is nothing to fill in or return. Prices and timelines are indicative; the figures that bind us are the ones stated in your signed project agreement.

Section 1 — Service Packages

Package	Best for	Typically includes
Launch	New businesses needing a credible presence fast	Up to 5 pages, mobile-responsive design, contact form, basic on-page SEO
Business	Established firms that want to generate leads and publish content	5–15 pages, CMS so you can edit, blog, custom design system, analytics setup
Commerce	Brands selling products or services online	Catalogue, cart, checkout, payments, order flow, plus everything in Business
Custom	Organisations with bespoke features or integrations	Scoped to requirements — memberships, portals, third-party integrations, custom apps

Section 2 — How a Project Runs

Discovery. We meet to understand your goals, audience and content, then agree scope and a fixed quote.
Agreement & deposit. You sign the project agreement and pay the deposit. This books your slot in our schedule.
Structure & wireframes. We map the pages and layout so we agree on structure before any visual design begins.
Design. We present the visual design for key pages, refine it with you, and lock the look and feel.
Build. We develop the approved design into a responsive, working site and load your content.
Review & revisions. You test the staging site and we work through your feedback within the included revision rounds.
Launch. We check performance, SEO basics and links, then take the site live and confirm everything works.
Handover & aftercare. We hand over access, show you how to edit, and settle you into support or a care plan.

Section 3 — What's Included

Every project

A mobile-first, responsive design that works across phones, tablets and desktops
Accessible, standards-based markup and sensible page speed out of the box
On-page SEO fundamentals — titles, meta descriptions, headings, sitemap
A staging link so you can review before anything goes live
A short training handover and documentation for editing your content

Not included by default

Copywriting and professional photography (available as add-ons)
Domain, hosting and third-party subscription fees — these are billed by their providers
Ongoing maintenance and content updates after launch — covered by a separate care plan
New features or pages beyond the agreed scope — quoted separately as a change

Section 4 — Typical Timelines

Timelines assume content is ready and feedback comes back within a few business days. Delays in content or approvals move the launch date.

Package	Typical duration	Main drivers
Launch	2–4 weeks	Content readiness
Business	4–8 weeks	Page count, custom design, content volume
Commerce	6–12 weeks	Product data, payments, shipping setup
Custom	Scoped per project	Feature complexity and integrations

Section 5 — Revision Policy

Each project includes a set number of revision rounds at the design stage and again after the build — stated in your agreement.
A round means one consolidated set of feedback, gathered from your side, sent to us together.
Revisions cover refinements within the agreed scope — copy tweaks, colour and spacing, layout adjustments.
A change of direction after a stage is approved, or new pages and features, is a new scope item and is quoted before we start.
Extra rounds beyond those included are billed at our hourly rate, always agreed in writing first.

Section 6 — Frequently Asked Questions

Do I own the finished website?

Yes. Once the project is paid in full, the deliverables created for you are yours. We keep ownership of our pre-existing tools and licence them to you as part of the site.

Can I edit the site myself after launch?

On CMS-based packages, yes — we build so non-developers can update text and images, and we train you at handover.

Who pays for hosting and the domain?

You do, directly to the provider, so the accounts stay in your name. We are happy to recommend options and set everything up.

What happens if we go over the timeline?

Most slippage comes from content and approvals. We keep the schedule visible and flag early if a target date is at risk, so there are no surprises.

Do you look after the site after launch?

Yes — through a care plan that covers updates, backups, security and small changes. It is optional but recommended to keep your site healthy.

This guide is general information about how we work and is not a contract. The scope, price and dates that apply to you are the ones in your signed project agreement.

Use this template

Templates in this pack

The Web Design pack includes 5 ready-to-use templates. Each one is a structured, fully editable form you can share with clients to collect information, documents, and signatures in one place.

Frequently asked questions

What's included in the Web Design templates?

The Web Design pack contains 5 templates: Web Design Services & Process Guide, Website Master Profile, Web Design Brief & Requirements, Web Content & Asset Collection, Web Project Kickoff & Final Approval. Each is ready to use and fully editable.

Can I customize these templates?

Yes. Every Pocper template is fully editable — add or remove fields, change the wording, and adapt each form to your workflow before sharing it with clients.

How do I use the Web Design templates?

Import the pack into your Pocper workspace, open a template, tailor it to your needs, then share a link so clients can fill it out and upload documents in real time.