Store Evaluation Report

Complete this evaluation report immediately after your visit while details are fresh. Be specific and objective — your observations drive client decisions.

Section 1 — Visit Information

Visit date:

Visit time:

Wait time before greeting (in seconds):

Staff member name or description:

Section 2 — Greeting Quality

Tick all that apply for the greeting you received:

Greeted immediately on entry

Greeting was friendly and warm

Staff made eye contact

Staff used the customer's name after introduction

Section 3 — Product Knowledge

Rate the depth of product knowledge demonstrated:

Excellent — answered every question confidently

Good — minor gaps but recovered well

Fair — needed help from a colleague

Poor — could not answer basic questions

Section 4 — Store Cleanliness

Tick the areas you found clean and well-kept:

Entrance and windows

Floor and walkways

Restroom

Fitting room

Checkout area

Section 5 — Checkout Experience

Describe the checkout flow — speed, friendliness, accuracy, farewell:

Did staff attempt to upsell or cross-sell?

Yes — an upsell or cross-sell was offered

No — no additional items offered

Section 6 — Overall Satisfaction

Tick the star rating that best reflects your overall experience:

1 star — very poor

2 stars — below expectations

3 stars — acceptable

4 stars — above expectations

5 stars — outstanding

Section 7 — Receipts and Photos

Upload receipts, photos of the storefront, and any supporting evidence:

Section 8 — Open-ended Observations

Anything else worth flagging? Atmosphere, music, signage, accessibility, standout moments, complaints:

Section 9 — Shopper Sign-off

I confirm the observations in this report are based on a real visit and are accurate to the best of my knowledge.

Shopper signature:

Report submitted on:

Thank you for sharing your observations — every detail counts.