Mystery Shopper Mission Brief
Use this brief to capture the full scope of an upcoming mystery shopper visit so the shopper arrives prepared and the client gets the insights they need.
Section 1 — Mission Identification
Store location / address:
Section 2 — Visit Schedule
Visit window — earliest date:
Visit window — latest date:
Scenarios the shopper should perform on this mission:
- In-store purchase
- Browse only — no purchase required
- Customer service inquiry at counter
- Phone inquiry
- Online order — pick up in store
Section 4 — Evaluation Focus Areas
Areas the shopper should pay extra attention to:
- Greeting on entry
- Product knowledge
- Store cleanliness
- Wait time / queue management
- Upselling and cross-selling
- Complaint handling
- Checkout experience
Section 5 — Required Purchases & Roleplay
Items to be purchased (be specific — SKU, category, or item name):
Budget cap for purchases:
Special scenarios or roleplay script (e.g., complaint about a previous purchase, request a refund, ask for product not in stock):
Section 6 — Shopper Acknowledgment
Tap to sign
Draw your signature in the popup
Stay incognito and have fun on your visit — happy shopping!