Brand Guidelines & Asset Intake

Help us understand your brand inside and out. We will use this as the rulebook for every design we make for you.

Section 1 — Brand Identity

Brand name:

Tagline / slogan:

Brand values — what does your brand stand for?

Section 2 — Color Palette

Primary colors (provide hex codes if known):

Primary color #1:

Primary color #2:

Secondary / accent colors:

Secondary color #1:

Secondary color #2:

Section 3 — Typography

Heading font:

Body font:

Accent / display font (optional):

Section 4 — Existing Assets

Upload your current logo (any format — vector preferred):

Section 5 — Competitors & Inspiration

List competitor brands (and what you do / do not like about them):

Section 6 — Brand Do's and Don'ts

Anything we must always do — and anything we must never do:

Section 7 — Tone of Voice

Tick the tones that fit your brand:

Formal

Friendly

Playful

Professional

Edgy

Warm

Thanks for the brand walkthrough — this becomes the foundation of every visual we create together.