Brand Asset Audit & Design Review

This is an in-depth review of your existing brand and design assets. The Designer has laid out the audit criteria below; you (the Client) rate each area from your own perspective and add context. Your honest input drives the recommendations that follow.

Section 1 — Review Details

Brand / studio conducting the review:

Your name:

Your role at the brand:

Review date:

Section 2 — Asset Inventory Ratings

For each asset area below, note how satisfied you are today (e.g. Strong / Okay / Needs work) and add a short comment. Leave blank any area you do not currently have.

Section 3 — Brand Consistency

Tick every statement that is true of your brand today:

We have written brand guidelines we actually follow.

Our logo looks consistent everywhere it appears.

We have organized, up-to-date source files for our assets.

Our visuals feel current and reflect who we are today.

Section 4 — Strengths & Gaps

What is working well about your current brand and design assets?

Where do you feel the biggest gaps or frustrations are?

Section 5 — Goals & Priorities

What would you most like this review to help you achieve over the next year?

Which single asset area is your top priority to fix first?

Section 6 — Supporting Files

Attach current logos, screenshots, or example assets you would like reviewed (optional):

Section 7 — Client Sign-Off

The ratings and answers above reflect my honest assessment of our current assets.

I would like the Designer to prepare recommendations based on this review.

Client — printed name:

Date:

Thank you — we will turn your review into a clear set of recommendations and next steps.