Web Design Pro Toolkit
A complete toolkit for established web studios, including a website care retainer agreement and an in-depth site review audit
Get started with PocperWeb Design Brief & Requirements
Tell us about your website project so we can scope, design, and build something that actually works for your business.
Section 1 — Project Overview
Client / company name:
Project name:
Primary contact:
Email:
Desired launch date:
Section 2 — Business Goals
Tick every goal that applies — we will optimise the design for these outcomes:
Generate leads / contact form submissions
Sell products or services online
Build brand awareness and credibility
Publish content / blog regularly
Book appointments or consultations
Recruit / showcase careers
Section 3 — Target Audience
Describe the main audience: who they are, what they want, how they will find your site.
Section 4 — Required Pages & Sections
Home
About
Products
Services
Blog / News
Portfolio / Case studies
Team
Contact
FAQ
Other pages we should plan for:
Section 5 — Preferred Style
Pick the words that best describe the vibe you want:
Minimal / clean
Modern / bold
Corporate / trustworthy
Playful / friendly
Luxurious / premium
Editorial / content-led
Section 6 — Reference Websites
Share 3-5 websites you love (and one or two you dislike). Tell us what you like or hate about each.
Section 7 — Technical Requirements
CMS so non-developers can edit content
E-commerce (cart / checkout / payments)
Multilingual support
Online booking / scheduling
Newsletter signup & email integration
Analytics & tracking
Section 8 — Budget & Sign-off
Approximate budget range:
Under $5,000
$5,000 – $15,000
$15,000 – $40,000
$40,000+
Brief signed by:
Date:
Thanks for the brief — we will review and come back with a proposal soon.
Templates in this pack
The Web Design Pro Toolkit pack includes 5 ready-to-use templates. Each one is a structured, fully editable form you can share with clients to collect information, documents, and signatures in one place.
Web Design Brief & Requirements
Tell us about your website project so we can scope, design, and build something that actually works for your business.Section 1 — Project…
Web Content & Asset Collection
Send us everything we need to put your site together — brand assets, page copy, photos, and any legal text.Section 1 — Brand AssetsUpload…
Web Project Kickoff & Final Approval
Use this form at kickoff to confirm scope, and again before launch to sign off on the finished site.Section 1 — Project…
Website Care & Maintenance Retainer
AgreementThis agreement sets out the terms of an ongoing website care retainer between the web design studio ("Studio") and the client…
Website Review & Acceptance Audit
Please review your finished website carefully and record your verdict on each area below. This audit is how we confirm the site is ready to…
Frequently asked questions
- What's included in the Web Design Pro Toolkit templates?
- The Web Design Pro Toolkit pack contains 5 templates: Web Design Brief & Requirements, Web Content & Asset Collection, Web Project Kickoff & Final Approval, Website Care & Maintenance Retainer, Website Review & Acceptance Audit. Each is ready to use and fully editable.
- Can I customize these templates?
- Yes. Every Pocper template is fully editable — add or remove fields, change the wording, and adapt each form to your workflow before sharing it with clients.
- How do I use the Web Design Pro Toolkit templates?
- Import the pack into your Pocper workspace, open a template, tailor it to your needs, then share a link so clients can fill it out and upload documents in real time.